Chery Car Brand Explained – Origin, Models, and Global Presence

Chery is one of China’s leading automakers, known for its innovative, affordable and stylish vehicles that appeal to drivers around the world. Founded in 1997, the brand has grown rapidly, combining modern design with advanced technology. Chery’s range covers everything from compact city cars to SUVs, with an emphasis on reliability, efficiency and user-friendly tech. The car manufacturer has also invested heavily in new energy solutions, making strides in the development of the plug-in hybrid and electric vehicle market.

The brand’s growing global presence, spanning more than 80 countries, underscores how Chinese cars are gaining recognition and trust in international emerging markets.

Chery Car Brand Produced in Which Country?

Chery cars are manufactured in Wuhu, Anhui Province, China. Officially known as Chery Automobile Co., Ltd., the company was founded in 1997 as a state-owned enterprise, allowing it to invest heavily in R&D and establish a strong domestic market footprint.

From headquarters and main production base in China, Chery has become one of the country’s largest and most successful automakers.

Despite its Chinese origins, Chery has also approved joint ventures and overseas assembly plants in various regions, allowing it to expand its global presence. However, the main design, engineering, and production of Chery cars remain centered in China.

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Evolution of the Chinese Chery in the Automotive World

From the beginning, the Chery brand focused on producing budget-friendly and practical cars, quickly gaining recognition in the Chinese market. Over the years, it has expanded the wide range of vehicles from compact sedans to family-oriented SUVs. Later, it moved into new energy vehicles, such as hybrids and electric cars. This growth has allowed the company to reach a wider audience and adapt to the changing needs of both Chinese and international customers.

Strong state support, combined with Chery’s own research and development (R&D) investments, has helped the brand grow and compete with both domestic and foreign automakers. Chery International has also introduced several sub-brands to target different market segments.

• Exeed: A high-end division focused on smart technology and luxury features.
• Jetour: Designed for practicality and family use, with a focus on SUVs and crossovers.
• Omoda: A vibrant and stylish brand that appeals to modern, technologically-savvy drivers.
• Karry: A subsidiary of Chery, specialised in light commercial vehicles like minivans, mini trucks, and electric delivery vans.
• iCar: A lifestyle-oriented brand positioned in the EV market, aimed at younger consumers.
• Jaecoo: A rugged-luxury SUV Jaecoo models offer premium and adventure-ready vehicles with off-road capability and modern tech features.

This shows how Chery has transformed from a single-brand company into a multi-brand automobile group. It now meets the diverse needs of customers while strengthening its position in domestic and global markets.

Popular Chery International Car Models (2025)

The company continues to build on its global progress with several models that are among the best-sellers in key international markets.

Chery Tiggo 4 Pro

A compact SUV that is one of Chery International’s most exported models. Equipped with a 1.5-liter gasoline engine, CVT transmission, 10.25-inch infotainment system, LED headlights and advanced safety features, the Tiggo 4 Pro is a good choice for budget-conscious families looking for a reliable crossover.

Chery Tiggo 7 / Tiggo 7 Pro / Tiggo 7 Pro Max / 7 Pro GT

Tiggo 7 is a compact SUV that combines style, comfort and practicality. The range offers a variety of engine options: 1.5T, 1.6T, 2.0T and a plug-in hybrid. This model has modern technologies such as a panoramic sunroof, advanced infotainment systems and L2 level driver assistance. Its competitive price positions it as an attractive option for families and young professionals looking for a reliable and refined option.

Chery Tiggo 8 Pro / Tiggo 8 L

Positioned as a mid-size SUV, the Tiggo 8 Pro is available in 5- or 7-seat configurations. It’s offered with turbocharged petrol engines and a PHEV option, making it suitable for environmentally conscious buyers. Highlights include a Qualcomm Snapdragon chip powering the infotainment system, an AR-HUD (augmented reality head-up display) and a 14-speaker Sony system. Assembled in China and Indonesia, the Tiggo 8 L version serves as a strong export model for overseas markets.

Chery Arrizo 5

The Arrizo 5’s compact dimensions make it agile and easy to handle in city traffic. It has stylish exteriors, comfortable seats and smart infotainment systems. The efficient petrol engine provides smooth acceleration and low fuel consumption. Chassis of the model is tuned for comfort, with the suspension system designed to absorb bumps without affecting road feedback.

Chery Arrizo 8

Arrizo 8 is a larger sedan with a more lux experience, spacious interiors, top features, and high-tech systems. Available in both gasoline and hybrid versions, it’s aimed at drivers looking for a refined driving experience, modern innovations, and value.

Chery focuses on a balance of style, tech and affordability, which has helped it gain recognition both in China and globally.

Chery Global Presence

For many years, Chery has been China’s leading car exporter, consistently shipping hundreds of thousands of vehicles abroad each year. The brand’s cars are particularly popular in South America, the Middle East, Eastern Europe, and Africa. Their combination of price, durability, and modern design keeps them competitive in these markets. Past collaborations with companies like Land Rover have helped enhance their engineering and design capabilities.

To drive international growth, joint ventures between Chery and local partners have been formed, along with overseas manufacturing plants in Brazil, Egypt, Russia, and Iran. In these countries, cars are either assembled from kits or manufactured locally. This allows Chery to reduce costs and tailor models to local market needs.
With sub-brands, Chery is targeting more premium sectors and expanding its presence in Europe and other markets.

With the growing demand for electric vehicles, Chery has also begun exporting electric and hybrid models, becoming a serious competitor in the global green mobility market.

Partnership with Huawei: Luxeed Brand

Chery launched a significant partnership with Huawei in the electric vehicle (EV) segment. In 2023, they jointly started the Luxeed brand, focusing on premium EVs. The first model, the Luxeed S7 sedan, began mass production in March 2024.

Another model, the Luxeed R7, is a mid-size electric SUV introduced in 2024. It features advanced technologies, including Huawei’s HarmonyOS and smart driving systems, with a competitive driving range suitable for long-distance travel.

This partnership demonstrates Chery’s commitment to expanding its presence in the global green mobility market. It draws on Huawei’s technological expertise in areas such as autonomous driving and smart connectivity.

Why Chery International Cars Are Gaining Popularity

• Affordable prices without compromising on quality: Chery cars remain one of the most affordable options in their segments, while providing a rich set of features. This balance between price and equipment makes the brand highly attractive.
• Modern design and technology: The brand has invested heavily in research, development and design innovations, often in collaboration with international design studios and engineering companies. Its vehicles in China and abroad are special by their elegant look, advanced infotainment systems and driver assistance technologies. 
• Wide range of models: From compact sedans to family cars, Chery covers almost all segments of the car market. This diversity ensures that customers can find a model that meets their needs.
• Expansion in the field of electric mobility: With the growth of electric vehicles, Chery is actively expanding its presence in the electric and hybrid vehicle segment.
• Strong global support network: Through overseas factories, local partnerships and dealer networks, Chery ensures better access to spare parts, service and after-sales support, making their ownership more convenient.
• Warranty conditions and brand reputation: Long-term warranties and growing customer trust support Chery’s reputation. Buyers increasingly perceive the brand not only as affordable, but also as reliable and trustworthy.

Chery in the UAE and GCC

In the UAE, Chery vehicles are distributed through authorized dealers, who provide sales, after-sales service and warranty support, which helps build consumer confidence.

Models such as the Tiggo 7 Pro, Tiggo 8 Pro and Arrizo sedans are particularly well-received for their balance of comfort, performance and value. In the Gulf Cooperation Council (GCC) markets, including Saudi Arabia, Kuwait and Oman, Chery continues to strengthen its presence through strategic partnerships and localized marketing efforts.

The brand’s progress is also supported by growing interest in Chinese cars as reliable alternatives to Japanese and Korean competitors.

By focusing on SUVs, sedans, and the rollout of new hybrid and electric models, Chery positions itself as a forward-thinking brand that caters to Gulf drivers seeking both innovation and affordability.

From Early Models to Modern Favorites

In 2025, Chery stands out as an attractive choice for drivers looking for a modern, well-equipped and affordable car.

From its early models like the Riich sub-brand, Fengyun, and Toledo to modern favorites such as the Chery Tiggo 3 and Jetour line, Chery has steadily grown into a trusted name in the automotive world. In 2021, 2022, to 2025, the brand strengthened its presence in the UAE, with both new and used cars in the UAE attracting attention.

Today, Chery is an appealing choice for drivers seeking a stylish, affordable, and technologically advanced car. Its growth and achievements continue to be highlighted in Chinese automotive news, reflecting the brand’s rising recognition in international markets. For visitors who want to try different models without ownership, it’s easy to rent a car in Dubai and experience the latest Chery or other popular brands firsthand.