Luxury SUV Car Trends in 2025
The luxury SUV segment in the UAE is set to grow rapidly in 2025, with manufacturers focusing on innovation, sustainability and personalization. Premium brands are pushing the boundaries by offering smarter technology, sustainable engines and superior comfort. Here are the most notable trends shaping this year’s luxury SUVs:
Electrification and Hybrid Integration
All-electric models like the BMW iX, Mercedes EQS SUV, Audi Q8 e-tron, and Tesla Model X deliver quiet operation, rapid acceleration, and zero emissions.
Plug-in hybrids (PHEVs) such as the Range Rover PHEV, Lexus RX 500h, and Porsche Cayenne E-Hybrid offer the flexibility of all-electric city driving while retaining internal combustion engine power for longer road trips.
Advanced Driver Assistance and AI Integration
Luxury SUV buyers now expect more than just adaptive cruise control. The latest models feature semi-autonomous driving capabilities, AI-powered predictive systems, and connected car technology. Systems like remote parking, 360° camera, and highway assist come standard in many high-end 2025 models.
Premium Interiors and Personalization
Material upgrades include plush leather seats, suede headliners, hand-finished wood, carbon fiber accents, and even crystal-clear transmission selectors. Comfort features such as ventilated and massaging seating, four-zone climate control, and noise-cancelling cabins are becoming expected rather than optional.
Ambient lighting, panoramic sunroofs, and ultra-HD rear entertainment systems enhance the overall experience. Buyers increasingly seek personalized options, unique trims, custom color palettes, and exclusive materials to reflect their individual taste.
Performance Meets Everyday Practicality
Luxury and performance models like the Porsche Cayenne Turbo E-Hybrid, BMW X5 M, Lamborghini Urus, and Aston Martin DBX707 deliver awe-inspiring 0–100 km/h times that rival supercars.
Technologies like air suspension, adaptive dampers, and terrain response systems ensure a smooth and stable ride, suited to both city roads and desert terrain. All-wheel drive, hill descent control, and dynamic stability control now come standard on most 2025 models, enhancing their all-round usability.
Digital Cockpits and Seamless Connectivity
Digital cockpits feature large curved touchscreens, haptic feedback controls, advanced infotainment systems, and augmented reality (AR) displays that project navigation data directly onto the windshield. Voice assistants and gesture controls simplify system management, making driving safer and more intuitive. OTA (over-the-air) updates ensure your SUV’s software remains current.
5G connectivity delivers real-time traffic alerts, weather updates, and smart navigation, great for long drives or busy schedules. Integration with Apple CarPlay, Android Auto, and in-car apps like Spotify, YouTube, and Zoom keeps drivers entertained and productive on the road.
List of the Top 10 Best SUVs to Buy in The UAE
These premium SUVs are designed for the region’s unique driving conditions. They seamlessly transition from dynamic city streets and highways to rugged desert terrain, focusing on high performance, smooth power delivery and innovative driving dynamics.
Range Rover Autobiography & SV
2025 Range Rover Autobiography and SV models combine elegant looks with serious capabilities. With a refined interior, advanced Terrain Response 2 systems, and now available in plug-in hybrid versions, it remains a favorite among the UAE elite.
Executive seating, a panoramic roof, a hybrid system with up to 542 hp, off-road driving modes, and adaptive dynamics ensure smooth handling across various terrains.
Mercedes-Benz G-Class (G 63 AMG)
The G-Wagon continues to command attention on the streets of Dubai. The new G 63 AMG features a twin-turbocharged V8 engine paired with a rear-biased full-time all-wheel drive system and three locking differentials. It delivers 577 hp, 0–100 km/h acceleration in 4.3 seconds, AMG Ride Control suspension, and an off-road reduction gear for challenging terrain, blending raw strength with comfort and advanced driver assistance.
BMW XM
The bold, performance-driven BMW XM combines the power of the M series with SUV practicality. This plug-in hybrid is designed for drivers seeking aggressive styling, precise and dynamic driving experience, and lux comfort, all in one high-performance package.
The Label Red version delivers up to 750 hp, over 80 km of electric-only range, and advanced chassis tuning for dynamic cornering and high-speed stability.
Audi Q8 e-tron
Audi’s top electric SUV offers refined power, Quattro all-wheel drive, and a progressive ride. Perfect for eco-conscious luxury buyers in the UAE, the Q8 e-tron provides long range and rapid charging capabilities.
Key performance features are: dual-motor AWD with up to 408 hp, a WLTP range of over 500 km, adaptive air suspension, and regenerative braking.
Porsche Cayenne Turbo E-Hybrid
Blending Porsche’s racing DNA with SUV practicality, the updated 2025 Cayenne Turbo E-Hybrid offers exceptional performance and efficiency. Highlights include luxurious seating, a combined output of over 700 hp from the V8 and electric system, 0–100 km/h in 3.6 seconds, and Porsche Active Suspension Management (PASM) for a sporty yet refined ride.
2025 Lexus LX 600
The Lexus LX continues to be a top choice for those valuing luxury and reliability. The 2025 model presents a 409 hp twin-turbo V6, 10-speed automatic transmission, electronically controlled suspension, and an upgraded Multi-Terrain Select system.
A modern Lexus Interface infotainment system, advanced driver assistance features, and a VIP rear seat option elevate its appeal.
Cadillac Escalade IQ (Electric)
Cadillac’s electric transformation is showcased in the Escalade IQ, a bold, tech-loaded luxury SUV with commanding presence and comfort. This high-performance EV presents 750 hp, an estimated range of 690 km, all-wheel drive, a massive curved display, and Super Cruise hands-free driving.
Toyota Land Cruiser 300
Model remains a UAE favorite, thanks to its unmatched reliability and off-road capabilities. The latest option has a lighter chassis, improved operation, and added luxury. Powered by a 409 hp twin-turbo V6, it includes a permanent 4WD system with Multi-Terrain Select, traction control, and hill descent assist.
Rolls Royce Cullinan
At the pinnacle of luxury SUVs, the Rolls-Royce Cullinan is known for top craftsmanship, comfort, and a commanding presence. It features a 563 hp twin-turbo V12 engine, self-leveling air suspension, and an advanced AWD system, delivering a supremely quiet and smooth ride.
Jeep Grand Cherokee Summit Reserve / Trailhawk
The Grand Cherokee lineup offers luxury and ruggedness in equal measure. The 2025 Summit Reserve has premium styling and advanced safety features, while the Trailhawk is ready for desert dunes and mountain challenges.
Performance features include a 5.7-liter V8 or plug-in hybrid (4xe) options, Quadra-Drive II 4WD system, Selec-Terrain modes and an air suspension with adaptive ride height.
Best SUVs in the UAE for City and Long-Distance Travel
SUV models built for city living
These car models offer easy maneuverability, advanced driver assistance, and a premium interior that enhance everyday commutes and short-distance trips. Among them:
- Lexus RX 500h combines hybrid efficiency with modern style, compact dimensions, excellent fuel economy, and a smooth ride.
- Mercedes-Benz GLC and GLE are modern, stylish, and packed with intuitive technology. City-friendly features include intelligent parking assist, 360° cameras, and the MBUX interface, which offers voice control and an intuitive touchscreen interface.
- Genesis GV70 is a rising star in the premium SUV segment, with advanced safety and luxury details at a competitive price. It has a quiet cabin and driver-focused technologies in a compact package.
Top picks for family trips and long-distance travel
For road trips, weekends away, or journeys in UAE roads, these SUVs offer space, durability, and max comfort.
- The BMW X7 has three rows of seats, air suspension, and an advanced infotainment system, making it perfect for long road trips.
- The Cadillac Escalade is a full-size luxury SUV, with plenty of space, rear-seat entertainment, and a smooth V8 engine.
Driving in the UAE Roads: Key Considerations
Luxury SUV buyers in the UAE benefit from features that are tailored to the region’s unique environment.
- Heat-resistant interiors: Ventilated seats, sun-reflecting glass, and advanced climate control are important in the UAE’s summer heat.
- Highway comfort: With long, flat highways between cities, adaptive cruise control, soundproofing, and semi-autonomous systems enhance safety and reduce fatigue.
- Desert versatility: Ground clearance, 4×4 capabilities, and durable suspension systems are useful for off-road SUV enthusiasts.
- City parking and navigation: Remote park assist, surround-view cameras, and parking sensors are especially valuable in compact urban areas.
Prices and Ownership Costs for Popular SUV Brands in UAE
Prices for lux SUV cars in the UAE vary depending on the brand, trim level, and optional systems. In addition to the initial price, buyers should also consider long-term ownership costs, maintenance, insurance, and regional taxes. Here’s what to expect when buying a premium SUV.
- Rolls-Royce Cullinan – starting at AED 2.200.000
- Range Rover SV – starting at AED 930.900
- BMW XM – starting at AED 775.000
- Genesis GV80 – starting at AED 350.000
Prices may vary depending on year, configuration, color, and availability.
Additional Ownership Costs
Although there is no vehicle income or registration tax in the UAE, luxury car owners need to consider a number of other recurring costs.
- Insurance: Comprehensive insurance for luxury vehicles ranges from AED 15,000-45,000 per year.
- Maintenance and upkeep: Annual maintenance packages vary by brand. Expect to spend AED 5,000-20,000+ per year.
- Fuel costs: Large V8 luxury SUVs may consume around 15–20 liters per 100 km, especially in mixed driving conditions. However, many modern models, particularly hybrids and smaller-engine variants, offer improved efficiency, averaging closer to 10–13 liters per 100 km.
- Registration and licensing: Annual registration typically ranges from AED 1,000-2,500, depending on engine size and vehicle category.
- Depreciation: Lux SUVs can depreciate by 10-20% per year, though this can vary. Brands like Lexus, Range Rover, and Mercedes-Maybach tend to hold their value well in the market.
When considering luxury cars for sale in Dubai, be sure to check the latest promotions from car dealerships. These often include:
- Zero or low down payment plans
- Free insurance and registration for one year
- Extended warranty packages
Such offers can make buying a premium car more affordable and convenient, helping you get better value for your investment.
How to Choose the Best Luxury SUV in 2025
When comparing the best SUVs in UAE, consider these key factors:
- Performance and powertrain: Look for a model that can handle all sorts of terrain with ease, whether city streets or desert roads. Review the engine type (V6, V8, plug-in hybrid, or electric), horsepower, acceleration, and fuel efficiency to match your driving style and needs.
- Comfort and interior quality: A spacious cabin with ample space for passengers and a roomy trunk enhances the experience. Check the quality of seat materials, climate control, sound insulation, and safety features like multiple airbags for absolute luxury and peace of mind.
- Technology: Evaluate the infotainment system, including premium options like the Meridian sound system, digital displays, driver assistance technologies, parking aids, and connectivity features such as Apple CarPlay, Android Auto, and 5G compatibility.
- Brand reputation: Factor in the brand’s reputation for reliability, resale value, and service quality.
- Maintenance and support: Look into the availability of service centers, cost of spare parts, and whether the brand provides extended warranties or service packages.
Tips for Buying New vs. Used SUVs
When deciding between a new or used luxury SUV in the UAE, it’s important to understand the pros and cons of each. Your final decision should reflect your lifestyle, budget, and driving needs.
Buying a New Luxury SUV
Opting for a brand-new luxury SUV means access to the latest technology, premium features, and full manufacturer warranties. They come with innovative driver assistance systems, advanced infotainment, and the confidence of zero prior usage. Although the initial cost is higher, the peace of mind, personalization options, and long-term reliability are major benefits. Also keep in mind that new cars typically depreciate faster in the first few years of ownership.
Buying a Used Luxury SUV
Choosing a used luxury SUV is a good way to enjoy premium driving without the premium price. Depreciation is lower, and many used models are packed with plenty of features. However, it’s important to check the service history, mileage, and overall condition. Buying through certified used car programs offered by authorized dealers adds a layer of security through extended warranties and thorough inspections. For comparison, you can also explore a luxury car in Dubai to experience the latest models firsthand.
In the competitive UAE car market, both options offer solid advantages, so the best choice is the one that suits your priorities and peace of mind.
FAQ
What key features should I look for when choosing a luxury SUV?
Consider performance and powertrain suited for city and desert driving, premium interior comfort, advanced technology, brand reputation, and the availability of maintenance and support services.
Are premium SUVs suitable for both city driving and desert terrain?
Modern lux SUVs are designed for versatility, offering features like all-wheel drive, adaptive suspensions, terrain response systems, and heat-resistant interiors to perform well in both urban environments and desert off-roading.
What are the expected costs of car ownership in the UAE?
Ownership costs include insurance, maintenance, fuel, and registration fees.
Are there financing options or promotions available for buying luxury SUVs in Dubai?
Yes, many dealerships offer low or zero down payment plans, free insurance and registration for a year, and extended warranties that can make purchasing luxury SUVs more accessible and affordable.
