Auto Madness Dubai: The Ultimate Automadness for Supercar and Tuning Enthusiasts 

If you count yourself among car enthusiasts, this guide will walk you through why Auto Madness Dubai has become one of the most anticipated events in the region. Here, you will discover what the show is all about, the types of supercars and tuning projects on display, and the unique experiences that make it stand out from other automotive gatherings.
Readers will learn about rare models, custom builds, drift shows, and how manufacturers and tuning houses use the event to showcase their latest ideas.

Practical details, such as ticket options, locations, and opportunities to rent cars for a stylish arrival, will also be covered.

Visiting this automotive world festival means bringing together passion, innovation, and the unmistakable thrill of car culture.

What Is AutoMadness Dubai, and Why It’s So Popular

AutoMadness Dubai is an international car culture show that attracts thousands of fans of supercars, drift, and custom builds. The event is scheduled for December 20, 2026, at Dubai Autodrome in Motor City. It marks the third edition, merging the highlights of AutoMadness and Supercar Madness into a single, spectacular show.

The event delivers pure adrenaline, with roaring engines, stunt shows, and one-of-a-kind custom projects. Each edition of the car festival has added something new, from breathtaking track time sessions to live stunts and exclusive launches. The show has quickly earned a reputation as one of the brightest automotive gatherings in the United Arab Emirates, drawing international attention.

In 2023, highlights included spectacular drift battles, action on the circuit, and the unveiling of rare hypercars for the first time. Looking ahead, organizers have already confirmed that the December 2026 event will expand even further, while the November 2024 edition will focus on new themes and interactive zones.

If you don’t own a car or want to impress everyone with a new, stylish model, consider rent a car in Dubai.

Economy cars

7 seater cars

Convertible cars

Sports cars

SUVs

See all

Supercar Madness on Display: From Hypercars to Street Legends

The event brings together the most desired supercars in one place, providing fans with an up-close look at rare and luxurious machines. Taking place at the Automadness in Dubai Autodrome, the festival features an impressive mix of cars, ranging from high-end hypercars to timeless street legends and muscle cars, offering excitement for every type of car enthusiast.

All the main players are coming together on one stage:

• Lamborghini
• Ferrari
• McLaren
• Bugatti
• Koenigsegg

Unique models include: Aventador SVJ, LaFerrari Aperta, McLaren Speedtail, Bugatti Chiron Pur Sport, Koenigsegg Jesko, and Rimac Nevera.

Automadness returns to Dubai Autodrome in Motor City almost every year (except 2025), featuring new show cars and activities. Visitors can enjoy the best of show awards, test electric EV models, or explore the interactive gaming zone. From the second edition of Automadness to the latest highlights, the exhibition consistently features unique and original cars, as well as hundreds of supercars, for enthusiasts to admire.

Tuning Automotive Culture and Custom Builds

Visitors can not only experience the thrill, but also explore shops and stands of local and international tuning teams from the UAE, Europe, and Japan.The luxury performance cars will not only be on static display but also in action on the track with races, drift shows, roll racing, free track driving, parades, and much more.
Many attendees take ideas home or experience temporary styles firsthand by renting cars with unique body kits or vinyls to replicate the look.

Muscle Cars Drift Shows, Roll Races and Supercars Live Demonstrations

AutoMadness Dubai offers professional driving shows. Car enthusiasts will enjoy drift runs, burn-outs, time attack sessions, and activities such as roll races and the sidewheelie experience.
Many visitors and exhibitors participate in free practice sessions, enabling newcomers and amateurs to experience the track under the guidance of experienced drivers.

The event also unites car and brand clubs from the UAE, where car owners can present their vehicles.

For those who want a more hands-on experience, hot laps are available with professional drivers, and visitors can enjoy free driving on the circuit in select cars, including rare JDM cars. Beyond the race, car rental services in Dubai let enthusiasts continue the show’s spirit by driving high-performance or custom models without owning them.

Exhibitors, Brand Activations, Shops, and Stands

Major automotive companies from the UAE and around present their latest innovations. At the same time, international names in tires, lubricants, and performance parts use the stage to showcase upgrades for both supercars and hypercars.

• From VR simulators that put you behind the wheel of exotic machines to interactive racing setups and merchandise corners, the event in Dubai feels like a playground created for all ages. 
• You can see cutting-edge prototypes, admire beautifully restored classic cars, and even test accessories that may later appear in your own build.

It is the kind of edition where all petrolheads come together to honor and share their passion for cars, whether they are collectors, tuners, or simply enthusiasts enjoying the spectacle. Alongside exhibitions, brands create unique activations (such as live demos of new technology, hands-on workshops, and VIP sessions) that add depth to the experience.

And because rental companies often participate as partners or sponsors, guests can explore test drives and limited-time offers, sometimes even participating in action on the track with demo vehicles.

Who Should Visit Auto Madness Dubai Biggest Car Show

AutoMadness Dubai is an event for car enthusiasts who appreciate the world of automobiles. From cutting-edge performance machines to beautiful modified cars, the event creates a unique space where passion meets spectacle. It is more than an exhibition; it’s a celebration that attracts thousands of visitors from the UAE and around the world. Here’s who will find the show especially exciting:

• Car enthusiasts and speed lovers: If you enjoy tuning cars, wild designs, and powerful engines, this show brings the best projects to one place.
• Supercar owners and collectors: A true fan of million-dollar cars doesn’t miss the chance to see some of the rarest models in person.
• Tourists and residents interested in premium rentals: The show highlights opportunities to explore cars up close, with rental partners offering access to unique models during the exhibition.
• Professional and amateur drivers: Those who want to elevate their driving skills can participate in track driving activities for an unforgettable experience.
• Content creators and media professionals, including photographers, vloggers, and influencers, can capture rare cars, exclusive builds, and behind-the-scenes action to share with global audiences.

AutoMadness In Dubai Autodrome Program

It’s better to see something once than hear about it a thousand times. But still, let’s take a look at the event program, which is available on their official website.

• Drift Taxi: Experience a high-speed drift around a circuit with a professional driver in a Drift Taxi. Experience the G-forces as you slide sideways through corners and indulge in the thrill of professional drifting.
• Sidewheelie Experience: This is a stunt show held during AutoMadness, featuring a car that rides on two wheels.
• Club Paddock: A significant portion of the paddock is dedicated to these clubs, offering car owners a platform to showcase their vehicles. Some activities may require prior registration to participate.
• Best of Show: Expert judges evaluate vehicles in various categories. Participation is free, but you need to register in advance for your car to be considered.
• Supercar Hotlaps: Supercars take to the track, offering visitors unforgettable moments as dozens of supercars and hypercars race past at top speed on straights and corners.
• Shops and Stands: Browse a diverse selection of car accessories, merchandise, apparel, and gadgets tailored for automotive enthusiasts. This is the perfect place to explore and pick up something special.
• Live Workshops: There will be live action both on the track and in the paddock. Live motor swaps, car wrapping, and car painting will leave you impressed.
• Innovation and EV: The EV and innovation area is dedicated to enhancing fuel efficiency, modernizing vehicles, and developing electric vehicles. There are some attractive EV models on display for you.
• Gaming Zone: Visitors can test their racing skills on simulators replicating famous circuits, enjoying track time.
• Kids’ Corner: Various activities for children ensure that families can enjoy the festival together.

Highlights from Past Events: November 2nd, 2024, at Dubai Autodrome

The first edition of the Automadness event of Dubai took place in 2023, followed by a special edition on November 2, 2024. The third one is scheduled for December 20, 2026. Each edition of AutoMadness guarantees new impressions. In 2023, the debut AutoMadness event took place, captivating all attendees with its creativity, organization, and thoughtfulness. This was a large-scale, multifaceted automotive festival showcasing over 1,700 show cars, ranging from hypercars to classic and tuned models. Over two days, it attracted over 17,000 viewers and featured numerous participants, including major manufacturers, tuning studios, and enthusiasts.

The event in Dubai Autodrome on November 2nd, 2024, brought together an exciting mix of supercars, custom builds, and drift performances on stage. In 2024, the Dubai Autodrome transformed into a playground for automotive fans, combining high-speed action with up-close access to rare vehicles. This day remains one of the standout moments in automadness and supercar madness 2024.

How to Attend and What to Expect: Tickets Online

Madness returns to Dubai Autodrome in December 2026. Tickets will be available in two types: standard and VIP packages. The event will take place at Dubai Autodrome.

We recommend booking a car rental in advance, as many models are often reserved well in advance of the event.

Alternatively, if you have a car, please register it as soon as possible by filling out the form on our website.

You can rent a car for transfers, participation in the car parade, or to arrive at the show like a star. You can buy AutoMadness tickets online on the official website (however, at the time of writing, tickets are not yet available for sale). Please follow the event’s social media to stay tuned. In the future, AutoMadness tickets will also be available on Platinumlist.

• Typically, AutoMadness Dubai ticket prices start at 220 AED for people aged 13 and above, and 70 AED for children aged 6-12. However, prices are likely to change in 2026. 
• Children aged six and under can enter for free. A VIP package is also available for 750 AED per day.
• This includes access to a special area with unlimited food and drinks, as well as VIP parking. Tickets can be purchased online, and you’ll get a 10% discount when using the code “earlybird.”

What to expect from the event: 

• More than 2,000 vehicles are showcased, including supercars, hypercars, classic cars, and tuning projects, both on display and racing on the track.
• Attendees can enjoy drift shows, roll races, and free practice sessions, some of which require prior registration.
• The event also features parades, live demonstrations, and interactive zones designed for all fans, providing chances to see rare and unique vehicles.
• Additionally, there are shops, stands, and workshops where automotive enthusiasts can browse accessories, merchandise, and live tuning projects.

Hundreds Of Supercars: More Than Just a Car Show in The UAE

AutoMadness Dubai has become a true hub of automotive excitement, taking car culture to a new level by normalizing innovative design and powerful engines. The event attracts both car owners and enthusiasts who rent vehicles to experience supercars and custom modifications firsthand. Each area of the show inspires, featuring special tuning projects, high-speed displays, and rare hypercars.

Such events are not only an excellent opportunity to delve deeper into the world of cars, but also highlight the important role that car culture plays in Dubai.