The Stellantis Brand Merger under the Leadership of Carlos Tavares
The Stellantis merger is the biggest news in the recent history of the auto industry. Multinational automaker Stellantis N.V. was formed in 2021 with the merger of Italian-American Fiat Chrysler Automobiles N.V. (FCA) and French PSA Group. The result was strategically uniting two of the world’s biggest carmakers into one to create a global giant with a multinational portfolio of 14 brands.
The company was then renamed Stellantis from the Latin verb “stello” meaning “to light up with stars” in accordance with its vision to sparkle globally in the auto industry. Stellantis is now one of the world’s largest automakers by volume and revenues, with a profound presence in the US market, Europe, and the rest of the world. The merging of the Fiat Chrysler and PSA Group merger allows the company to share its technology, platforms, and electrification plans around the globe to help it compete with other large corporations like Toyota and General Motors.
Stellantis CEO Carlos Tavares has been driving the company’s ambition to embrace innovation, sustainability, and expansion through new cars and electrification to set the group up for success in the future.
Full List of Stellantis Company Car Brands: From Italian Fiat to French Citroën and Beyond
1. Abarth
Abarth is an Italian subsidiary of Stellantis and motorsport-derived sporting division of the Fiat group. It’s most well-known for making tiny, teeny-tiny compact cars and classic motor vehicle models such as the Abarth 595 and making high-performance variants of Fiat vehicles, such as the original Fiat 500. It’s famous for Italian motorsport tradition and reckless driving.
2. Alfa Romeo
Alfa Romeo is Stellantis’ most famous brand, famous for Italian style, driving passion, and racing heritage. The Alfa Romeo Stelvio SUV and Alfa Romeo Giulia sedan are the epitome of the brand’s commitment to sporty, aspirational passenger cars. Alfa Romeo and Lancia share a unique history in the sense that both were created in 1925 from the Anonima Lombarda Fabbrica Automobili (ALFA). Alfa Romeo still grows with electric vehicles and new models such as the MC20 sports car, blending tradition and innovation.
3. Chrysler
Stellantis-owned Chrysler is a traditional American automobile brand that retails mostly minivans, sedans, and family vehicles. It’s the comfort and practicality brand and still maintains a good home market in the US with vehicles like the Pacifica. It also shows the company’s emphasis on luxurious interiors combined with contemporary features.
4. Citroën
Citroën is Stellantis’ French automobile brand with a tradition of styling innovation and bias towards comfort. It has a portfolio of small cars, saloons, and SUVs with a distinctive styling language that sells very strongly in the European mass market. Citroën is also the group leader in the adoption of electric vehicle technology.
5. Dodge
Dodge is also well known for its muscle cars, tough SUVs, and commercial vans. Dodge holds a cornerstone role alongside Jeep at Stellantis’ US market activities. American performance heritage is seen in Dodge vehicles like the Charger and Challenger, while SUVs like the Durango complete the portfolio.
6. DS Automobiles
DS Automobiles is Citroën’s luxury offshoot with a focus on innovation and luxury. It retails fully electric and hybrid vehicles with positioning at the premium end of the high-end segment. DS provides French sophistication together with advanced technology to compete with other premium motor car brands.
7. Fiat
Fiat, the iconic car manufacturer that began life as Anonima Lombarda Fabbrica Automobili in 1925, is a Stellantis staple. Fiat, whose iconic logo is Fiat 500 and which makes functional subcompacts, is the undisputed king of urban mobility and fuel economy. Fiat Professional, which makes commercial vehicles, is a member of the Fiat family. Fiat heritage and technology are the beacon for the group’s urban mobility and electric drive strategy.
8. Jeep
Jeep is one of the most well-known automobile brands globally, and it’s famous for its rugged SUVs and off-road performance. Its legends like the Grand Cherokee have a cult of worldwide recognition. Jeep and Dodge combined are unbeatable in the US. Jeep also has an electric model lineup and hybrids too.
9. Lancia
Lancia is a Stellantis-owned Italian automobile heritage and sister brand of Alfa Romeo. While Lancia has little presence in Italy today, its engineering and design heritage persist in shaping the industry. It has a very high level of platform-shares and parts commonality with Fiat and Alfa Romeo.
10. Maserati
Maserati is Stellantis’ motorsports and luxury car brand that retails sports cars and upscale sedans such as the MC20. Maserati is known for Italian luxury and style, combined with elegance and motorsports heritage in its global niche market position.
11. Opel
Opel is a German automobile marque that is famous for practicality and reliability. Similar to its UK counterpart, Vauxhall, Opel retails a full line of passenger cars and SUVs to the European market. Opel also continues to expand its electric vehicle lineup, as per Stellantis’s general electrification plan.
12. Peugeot
Peugeot is one of the former PS Group’s most robust brands and one of the Stellantis Group’s leading brands. It boasts an excellent range of automobiles, with its highly successful range of SUVs and electric vehicles being its main attraction. Peugeot is technology, design, and frugality rolled into one and a market leader in European markets.
13. Ram Trucks
Ram is Stellantis’ U.S. market volume pickup and light truck brand. Ram trucks, known for their durability and capability, are a leading choice of work and active lifestyle buyers who require power, toughness, and premium convenience features.
14. Vauxhall
The UK equivalent of Opel, Vauxhall sells the same lineup of models of cars designed to suit the UK market. It is a heritage brand that makes sturdy compact cars, saloons, and SUVs.
Stellantis Market Strategy
The Stellantis group is targeting large-scale electrification with many fully electric and hybrid vehicles to be launched under its 14 brands by 2024 and beyond. It has worldwide platforms to manufacture at peak efficiency and lowest cost, with brand consolidation or rebooting to secure its position in the market.
Stellantis sells brands like Jeep, Alfa Romeo, and Maserati in the Middle East and other emerging nations, which are highly adapted to local demand for SUVs and premium automobiles. Stellantis’ goal is to widen its footprint through partnerships, such as the joint venture Leapmotor International, under which Stellantis is entitled to manufacture Leapmotor cars outside China, again diversifying its portfolio.
As the storied histories of Fiat Chrysler Automobiles S.p.A. and PSA Group merge, Stellantis will be well-positioned to guide the auto sector into a new era of innovation and sustainable mobility.
With a portfolio of brands that stretches around the globe and a vision for the future, Stellantis continues to shape the way the world moves, from EVs and SUVs to luxury and sports cars and practical commercial vans, remaining one of the world’s top automobile manufacturers.